Industrial Revenue Infrastructure · A Rheo AI Product
Built for manufacturers and distributors of technical products. Athena qualifies the buyer, recommends the right machine from your real catalogue, and sends an exact, cited quote in minutes. In your buyer's language, on the channels they already use, at 2 pm and at 2 am. Your best engineer's knowledge, answering every enquiry at once.
Go break it first. Then come back for the guarantee: live in under 3 weeks, and if it has not paid for itself in 60 days, it is free.
Simulation · the real thing is live below
This is not a request-a-demo form. Athena comes in two forms, one for each side of the counter, and you can talk to it right now, before anyone from our side talks to you:
What your buyers and dealers talk to
The customer-facing Athena, running live on a fictional hydraulics catalogue. It qualifies, recommends, quotes with citations, and refuses what it cannot verify. Walk in as a buyer and be as difficult as you like.
Try it live on TelegramThe copilot your own team uses
The internal Athena. Your engineers ask it anything about the catalogue mid-call and get the exact spec, the right model, and the price logic in seconds. It runs on the same catalogue as the customer demo, so you can compare both sides.
Try the copilot on TelegramThings worth trying on the customer demo
Ask it in Hindi, Marathi, or half-and-half
Invent a model number and watch it refuse
Demand a 25% discount and a 10-day delivery
Corner it on an impossible spec
Broke it? Tell us how, we will fix it. Could not? Keep scrolling. The guarantee is next.
And this is not measured on vibes. Every deployment ships with a usage log: enquiries answered, quotes sent, leads captured, response times, engineering hours returned. At day 60 we sit down with that log together. If the system has not clearly earned its keep, we take it down ourselves and refund everything you have paid. You do not have to ask twice, and you do not have to argue.
The only way to lose is to keep quoting at the speed of your busiest engineer.
You can add products, add dealers, add marketing. But every enquiry still funnels through the same few people who actually know the machines. That is the bottleneck, and it leaks money quietly, every day:
An enquiry lands at 7 pm. Your engineer sees it tomorrow morning. Your competitor’s quote went out tonight.
Your two senior engineers carry the whole catalogue in their heads. Either of them can resign on a Friday.
Dealers wait a day for answers to questions your catalogue already contains, then quote your competitor’s machine instead.
A quote takes three days because it waits in a queue behind site visits, meetings, and every other quote.
You cannot hire your way out of this. Good sales engineers take years to train, cost lakhs a year, and walk out with everything they know. The knowledge should belong to the company. Now it can.
from enquiry to a cited quote
In considered purchases, the first credible quote frames the whole negotiation. When your quote lands the same hour as the enquiry, with the spec reasoning attached, you are the benchmark every competitor gets compared against.
of enquiries captured, day and night
Nights, Sundays, exhibition weeks, and the hour your engineer was on a site visit. Every conversation becomes a qualified, logged lead with the full technical context attached. Zero enquiries die in someone’s inbox.
of engineering time returned weekly
The repetitive 80% of technical questions gets absorbed. Your engineers get their week back for site visits, negotiations, and the deals that actually need a human, with a briefing of what each buyer already said.
A good sales engineer costs lakhs a year, takes months to hire and years to train, covers one conversation at a time, and resigns with everything in their head. This costs a fraction of one hire, is live in three weeks, covers every product line and every enquiry at once, and its knowledge stays yours forever. That is the investment case in one sentence.
Send us your catalogues, price lists, and spec sheets in whatever state they are in. PDFs, Excel, scanned brochures, all of it. One call to align, and we take it from there.
Your documents become a structured spec database and a cited knowledge layer, configured to your pricing rules, your terms, and the languages your buyers actually speak.
Before you ever see it, we attack it. Fake model numbers, impossible specs, discount pressure, trick questions. Then your toughest engineer gets a turn. It ships only when it refuses correctly.
On your website, on WhatsApp, wherever your buyers already are. Dealers onboarded, team trained in one session, every conversation logged where you can see it.
Your catalogues, price lists, and spec sheets. Any format, any mess.
One 30-minute alignment call with whoever knows the products best.
A number or website to deploy on. Nothing to install, nothing to buy.
One person to receive escalations when a buyer needs a human.
That is the entire list. No IT project, no new software for your team, no six-month rollout.
You manufacture or distribute technical products. Pumps, compressors, machine tools, packaging lines, electrical equipment, hydraulics, components.
Your catalogue runs into hundreds of SKUs, variants, and spec sheets, and only two or three people in the company truly know all of it.
Every sale needs qualification before it needs a price. Duty cycle, capacity, voltage, material, application. A wrong answer costs the deal.
Quotes take days because they wait on your best engineers, and your best engineers are always in the field or in a meeting.
You sell through dealers and distributors who call your team with the same technical questions every single day.
If your buyers ask "will this work for my application" before they ask the price, this was built for you.
Athena is named for the Greek goddess of wisdom and craft, the one heroes went to when the next move had to be right, and the patron of engineers and makers. That is the standard. This is not a chatbot that says "our team will get back to you." Athena carries the sale from first question to signed-off quote, and it does four things, continuously, exactly the way your best people do:
It asks the same technical questions your best engineer would. Duty cycle, capacity, voltage, application. Before the buyer loses interest and while your competitor is still asleep.
It picks the right model from your actual catalogue, with the exact spec that fits the requirement, and explains why. Cross-sells the accessories your engineers forget to mention.
Exact arithmetic. Your pricing rules, your terms, your delivery windows. A clean, cited quote in minutes, logged against the lead so nothing ever slips.
When a question is beyond its data, it says so, captures the lead, and hands the conversation to your team with full context. It never invents an answer to save face.
You have seen AI chatbots invent things. On a consumer website that is embarrassing. On an industrial quote it is a lost customer and a warranty dispute. So we build the engine differently, and this difference is the entire product:
Every pressure, flow rate, and price comes out of a structured spec database built from your documents. The AI reads it. It does not imagine it.
Recommendations point to the catalogue page and document version they came from. Your team can audit any answer it has ever given.
Ask it about a model that does not exist and it will tell you so, capture the lead, and route the question to a human. Tested adversarially before every launch.
You have been pitched software before. This is not that. We build the system on your data, prove it in front of you, carry the risk ourselves, and hand it over working. Here is the whole deal:
We start with a pilot on one product line, built from your actual documents. You judge it on your machines and your numbers, not on a slide deck.
Sit your toughest engineer in front of it. Invent models, push discounts, corner it on specs. If it cannot hold up, you walk away and owe us nothing meaningful.
One handover of documents and one alignment call is all we ask from your side. We build, test, and deploy. Your team keeps selling the entire time.
Sixty days, usage-tracked. Quotes sent, leads captured, response times, hours returned. If the value is not visibly there, we remove it ourselves and refund everything.
The same engine answers your dealers and distributors, so every branch quotes correctly and instantly. Your channel gets sharper without a single training seminar.
Nothing to learn, no software for your team to babysit. It works where your buyers already are, and the important moments come to you.
We build every deployment by hand, so we take on two new companies a month. If the live demo convinced you, do not sit on it. The slot goes to whoever books first.
Your data stays yours. Deployments run in an isolated environment with access controls, your documents are never used to serve any other company, and we sign an NDA before we see a single spec sheet. Your pricing rules live in your deployment and nowhere else.
This is the exact failure we engineered against. Numbers come from a structured spec database built from your documents, they are looked up, never generated. When the system is not certain, it refuses and escalates to your team instead of improvising. And before launch, we and your engineers attack it deliberately to prove that holds.
Yes, natively. It reads and replies in the language each buyer uses, including the mixed Hindi-English most real enquiries arrive in. Try it on the live demo right now. Ask it something in Marathi.
Nothing to install. It works on your website, on WhatsApp, on Telegram, wherever your buyers and dealers already are. They message the way they always have. The difference is that now someone excellent always answers.
No, and that is not the goal. It absorbs the repetitive 80% of technical questions so your engineers spend their week on site visits, negotiations, and the deals that genuinely need a human. When it escalates, it hands over the full conversation so your engineer starts warm, not cold.
It integrates with what you have. And if what you have today is Excel and WhatsApp, that works too. Every conversation, lead, and quote is logged somewhere your team can see, from day one.
Book a build call. Thirty minutes, bring a catalogue. We will walk through your product line and show you exactly what your pilot would look like on your own machines. We take two new deployments a month, so the sooner the call, the sooner the slot.
Every week this waits, enquiries get answered late, quotes go out slow, and deals close somewhere else. Book a build call. Bring a catalogue. We will show you your pilot on your own machines.
Live in under 3 weeks · 60-day pay-for-itself guarantee · Two deployments a month.