The enquiry that asked for a price and went silent.
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Nami · The 21-Day Win-Back · Rheo AI
We turn your dead leads into booked revenue. In 21 days.
Nami is a done-for-you win-back campaign. We take the list of people who enquired and went quiet, and the customers who never came back, and we send one carefully built wave of real conversations through it. Twenty-one days later you get a report with one number on it: the revenue that came back.
Find out what your list is worth →Or measure the leak first: run the 3-minute audit
Built by Rheo AI, the team behind Kai. If Nami does not recover more than twice what it costs, you only cover the small holding deposit. We run two campaigns a month, never more.
Nami console · live
DAY 08 / 21Recovered so far₹0
WAVE 1 · RECALL412 sent · 389 delivered
Meera · facial package, lapsed 5 months
“Is my glow package still valid?”
Answered in 8 seconds · slot offered
Booked · Saturday 11:30 · tag RS-07+₹4,500
Arjun · ceramic coating, Feb 2026
“Is the maintenance wash due?”
Answered in 6 seconds · inspection offered
Booked · Sunday 9:00 · tag RS-07+₹12,000
One contact opted out · suppressed permanently
WAVE 2 · NON-RESPONDERS348 queued · day 7
The problem
The most expensive customers you own are the ones you stopped talking to.
Think about everyone who has ever messaged you, called you, or walked in. You paid for every one of them, in ads, in referrals, in years of reputation. Now think about how many you never spoke to again.
The customer who came twice, loved it, and drifted away.
The client whose treatment or service was due months ago, who never got a reminder.
68 / 100
lost clients say they left because nobody followed up. Only 14 mention price.
4 to 10x
cheaper to win back a past customer than to acquire a new one.
3 to 8x
higher response from dormant lists than cold outreach. These people already know you.
What the industry data says
None of these people said no. They were simply never followed up with. Not price. Not quality. Silence.
That list in your phone is not a contact list. It is unclaimed revenue, and every month it sits untouched, more of it goes cold for good.
What Nami is
One campaign. Three waves. Twenty-one days.
Real conversations, not blasts. Here is exactly how the wave moves.
We clean and sort your list.
Every contact is checked, de-duplicated, and grouped by what they bought, how much they spend, and how long they have been quiet. A patient overdue for a follow-up gets a very different message than an enquiry that never booked.
We write the waves in your voice.
Three messages, spaced across three weeks. No desperate discounts. Each wave carries a genuine reason to come back: something due, something new, something they once asked about and never got.
Every reply is answered in seconds.
This is where broadcasts die and Nami wins. When someone replies at 11pm asking for the full package price, they get a real answer immediately, a booking offer, and your calendar. You get an alert the moment anyone turns hot.
You get the number.
At the end of 21 days: how many people we reached, how many replied, how many booked, and exactly how much revenue came back. One page. No vanity metrics.
Blasting your list burns it. Nami protects it.
You have received those messages. Dear customer, we miss you, twenty percent off. You deleted it, and so does everyone else. Nami does the opposite. Different segments get different reasons to return. Replies get conversations, not autoresponders. Anyone not interested gets a graceful goodbye and is never messaged again. Your name stays premium and your list stays healthy.
The 21 days
Day by day, exactly what happens.
DAY 0
Wave one goes out
The recall wave. Cleaned, segmented, written in your voice, approved by you. First replies usually land within hours.
DAYS 1–6
Conversations run
Every reply answered in seconds, at any hour. Bookings taken, questions handled, hot leads flagged to you the moment they turn warm.
DAY 7
Wave two
Non-responders only. A different angle, never a repeat. Anyone who opted out is already suppressed forever.
DAY 15
Wave three
The strongest reason to act, reserved for last. Still no discounting unless you approved it.
DAY 21
The report
One page. Reached, replied, booked, and the rupee figure recovered, next to the guarantee threshold we agreed before launch.
Everything Nami includes
The full campaign, done for you.
01
List cleaning, de-duplication, and segmentation by recency, service, and spend
02
Three campaign waves written in your voice and approved by you before anything sends
03
Every reply answered in seconds, at any hour, for all 21 days
04
Booking capture wired to your calendar or front desk
05
Hot-lead alerts to your phone the moment someone turns warm
06
Automatic opt-out handling and a permanent suppression list
07
A live bookings ledger you can watch throughout
08
The day-21 report with the recovered revenue figure
How it is measured
Recovered revenue is counted, not claimed.
Every contact moves through one chain, and you can see each link for every single person on your list:
SENT→
DELIVERED→
REPLIED→
BOOKED→
SHOWED→
₹ COUNTED
Every booking carries a tag
Each conversation Nami starts is tagged to the campaign. A booking without the tag is never claimed as ours. "They would have come anyway" gets settled by the tag, not by argument.
You watch the sheet live
The bookings ledger is shared with you from day one. Names, dates, values, tags. Not a summary we send you at the end. You see every entry the moment it lands.
The threshold is agreed in writing
Before the first message goes out, we agree the guarantee number and what counts toward it: booked value from tagged conversations inside the 21 days. No moving goalposts, in either direction.
The report is one page
Reached, replied, booked, recovered, next to the threshold. If the number cleared, you see exactly how. If it did not, you see that too, and you only cover the deposit.
The math
Run your own numbers right here.
Industry data is consistent: dormant lists re-engage at several times the rate of cold audiences, winning back a past customer costs a fraction of finding a new one, and the top reason clients never return is that no one followed up. So put your own list in:
800
₹2,500
How many book
Sitting in your list right now₹60,000
24 bookings from 800 contacts at the conservative rate of 3 in 100, at ₹2,500 each. That is what silence is costing you, and the conservative setting is the honest default.
The guarantee
If it does not pay for itself twice over, you only cover the deposit.
We will keep this simple. Nami has one job: recover more revenue than it costs. If, at the end of 21 days, the booked revenue it brought back is not more than double the fee, you pay only the small deposit that held your slot. Everything else, you keep.
We can make this promise because we only run campaigns for businesses that pass our checks. If your list will not clear the bar, we will tell you on the call and not take the project.
Nami fits you if:
You have at least a few hundred past customers or enquiries with their numbers saved.
Your average sale makes follow-up worth it. One returning customer should clearly outweigh the campaign.
You can actually serve the demand this month. We revive it, you deliver it.
And it is not for you if:
Your list was bought, scraped, or borrowed. We refuse these without exception. It damages your name and it does not work.
Your customers left because of a service problem. Fix that first. We would only be amplifying it.
Slots
Check slot availability →Two campaigns a month. That is the cap.
Every Nami campaign gets a dedicated build, three hand-written waves, and live reply handling for 21 straight days. That does not scale past two at a time, so we do not pretend it does. When both slots for the month are taken, the next wave starts the following month.
What we need from you
Three things. That is the entire ask.
01
Your contact list, exported once.
02
Ten minutes to approve the message drafts.
03
Your booking preferences and service details.
Everything else, including every reply at every hour of those 21 days, is handled.
Why we call it Nami
Nami is Japanese for wave.
Look at our logo. It is the great wave, drawn in the tradition of Hokusai, and it has been Rheo's mark from the first day. Rheo itself is Greek for flow. A wave is what happens when the flow gathers itself and moves with intent, and a wave always returns to shore.
Nami exists because of what we kept seeing inside the systems we built before it. The booking system we run for a sports facility in Baner has processed over 200 bookings. The lead-response system we built for a premium detailing studio in Mumbai answers every enquiry in under a minute. And in every one of these businesses, the same thing kept happening: some of the best revenue came from people everyone had written off. The enquiry from four months ago that suddenly booked. The lapsed customer who replied “I was actually meaning to come back.”
Nobody was messaging these people. So we built the wave that does. That pattern, watching written-off contacts quietly outperform, is the entire reason Nami exists as its own campaign.
After the wave, the sea
Nami is one wave. Kai is the sea.
Nami proves in three weeks what follow-up is worth to your business. Kai is what happens when that stops being a one-time event: every new lead read the moment it arrives, every customer brought back when they are due, every month closing with a report of what came home. Waves return to the sea. Kai is the sea.
Questions, answered
Everything owners ask us first.
The opposite, and this matters to us as much as to you. Messages are spaced weeks apart, written for each group, and anyone uninterested is marked and never contacted again. Most owners are surprised by how many people reply with some version of "I was actually meaning to come back."
Yes, when they are genuinely your customers. These are people who chose to give your business their number. We confirm that with you before anything goes out, every first message clearly says who it is from, and opting out takes one word.
Three things: your contact list exported, ten minutes to approve the message drafts, and your booking preferences. Everything else, including every reply at every hour, is handled.
Lists up to about two years old perform well. Older than that, we will tell you honestly on the call what to expect, and if it is not worth running, we will say so.
The first replies usually arrive within hours of the first wave. Bookings typically start in the first week. The full picture is in your 21-day report.
If people buy from you more than once, or enquire and take time to decide, yes. Clinics, studios, salons, premium services, and event businesses see the strongest results, because their lists are full of people with a real reason to return.
Your list already paid for itself once. Make it pay again.
Every month this waits, more of your list goes cold for good. Book a List Review and we will tell you, with your numbers, exactly what a wave would recover, and whether it is worth sending at all. Two campaigns a month. When the slots are gone, the next wave waits.
Book Your List Review →
If Nami does not recover more than twice what it costs, you only cover the deposit. Not sure the leak is real? The 3-minute audit will show you.