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04Retention & Reputation
Customer Re-Engagement Engine.
Lapsed customers brought back automatically. Your database, finally working for you.
The Problem
Your database is your biggest underutilised asset. Hundreds of past customers enjoyed your service, paid you, then vanished. Not because they were unhappy. Because you never reached out. The cost to re-engage a past customer is five to seven times lower than acquiring a new one.
What We Do
- 01Pull customer visit history from your booking log or CRM.
- 02Segment customers into 30, 60, and 90-day lapsed buckets.
- 03Send a personalised WhatsApp message at each threshold, each one slightly more direct.
- 04AI writes messages in your brand voice, never promotional.
- 05Track opens, replies, rebookings. Stop messaging the moment they rebook.
- 06Configurable cool-down period. No spam, no repeats.
What You Get
Full segmentation engine (30 / 60 / 90 day lapsed buckets).
AI-written, brand-voice-tuned WhatsApp sequences per segment.
Automated trigger system that runs every night.
Rebooking tracking. System marks customer as re-engaged.
Monthly performance report: messages sent, replies received, bookings recovered.
Optional birthday message automation.
Outcomes
Lapsed customers re-contacted
~0%
100% automated
Revenue from re-engaged
Zero
Measurable monthly
Owner time on follow-up
High
Zero
Customer lifetime value
Single visit
Multi-visit
Who This Is For
Any repeat-service business with 50+ past customers. Ideal for salons, skin clinics, gyms, detailing studios, dental clinics, optical stores, boutique fitness.
Ready to build this?
Every Rheo engagement begins with an Ops Audit. Forty-five minutes on a call, a written scorecard in five business days, and a clear list of what to fix first.